Glossary
Redirect
A tactic sometimes used to send a user to a different page that the one she found in the SERPS. For example, a webmaster optimizes a web page for a very popular keyword. When a user finds the page by searching on that keyword, she is subsequently redirected to a different, possibly non-relevant page from which the webmaster stands to make money. This is considered to be an invalid use of a redirect and the search engines (including Google) will penalize pages that use one in this manner.
