Glossary
Pay-Per-Click (PPC)
A traffic generating method whereby a search engine or directory places your link in their searchable database and charges you a fee every time your URL is found and clicked. The amount of the fee that you pay is usually determined by bidding on keywords or key phrases. The two largest PPC search engines are Overture and Google AdWords. There are also numerous smaller PPC engines on the net, some very good a delivering affordable targeted traffic, others not.
