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81. Mouseover

Hovering the mouse over a text or graphic link without clicking results in a new display on the page. For example, a horizontal navigation bar may display further sub-section choices underneath the section hovered over.

82. Natural Search Engine Listings

See “organic listings.”

83. Navigation bar (nav bar)

A web site's navigation icons, usually arranged in a row down the left hand side or along the top.

84. Organic listings

Within the results pages on many search engines, there are sites that have paid to be there as well as those that are there by their own merits. The latter listings are known as the organic listings. These are the results that most users are looking for and which take up most of the window. These results are ranked according to how relevant and important they are.

85. Orphan page

A page that cannot be indexed since there is no link to get to it.

86. Outbound links

Links from your web page to another web page.

87. Page title

See "Title tag."

88. Pagejacking

Stealing high-ranking web page content from another site and placing it on your site in the hopes of increasing your own site's search engine rankings. Pagejacking is yet another shady way of gaming the search engines and its use is strenuously discouraged.

89. PageRank (PR)

A proprietary numerical score that is assigned by Google to every web page in their index. PR for each page is calculated by Google using a special mathematical algorithm, based on the number and quality (as determined by Google) of the inbound links to the page.

90. Paid inclusion

Some directories will only consider placing your URL into their database if you pay them a fee. For instance, Yahoo charges a $299 per year evaluation fee for commercial sites. Note that this fee doesn't guarantee that your URL will be accepted and placed in the Yahoo database, but rather that Yahoo will consider your site for inclusion in a timely manner. The fee is non-refundable, even if your site is rejected, but you do have an opportunity to appeal the decision. Many search engines also have a paid inclusion program, including Inktomi and Alta Vista. However, you don't have to pay to be included in search engines. If you have a few quality inbound links to your site, the search engines will find and index your site on their own eventually. The advantage of utilizing their paid inclusion services is they'll usually crawl and index your site within 48 hours or less instead of the weeks or even months that it often takes otherwise.

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