Glossary
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111. SearchMonkey
SearchMonkey is Yahoo! Search's open developer platform. Using SearchMonkey, developers and site owners can use structured data to make Yahoo! Search results more useful and visually appealing, and drive more relevant traffic to their sites. The SearchMonkey developer tool helps find and construct data services that can be used to build apps.
112. SEM
Search engine marketing.
113. SEO
See Search Engine Optimization.
114. SEP
Search engine placement.
115. SERPS
See Search Engine Results Pages.
116. Server
A computer that hosts web pages and delivers them to a user's Internet browser when requested. A dedicated server hosts one website only. A shared server hosts multiple websites. Dedicated servers deliver web pages faster and provide more capacity and features than shared servers, but are also considerably more expensive to use.
117. Site map
A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of a site map as being at the center of a spider-web.
118. Sitelinks
Sitelinks are extra links that appear below some search results in Google. They serve as shortcuts to help users quickly navigate to the important pages on your site. Selecting pages to appear as sitelinks is a completely automated process. However, Google offers webmaster tools that can help you view and manage your sitelinks. Go to: https://www.google.com/accounts/ServiceLogin?service=sitemaps&passive=true&nui=1&continue=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2Fsiteoverview&followup=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2Fsiteoverview&hl=en
119. SPAM
When speaking of search engines, SPAM is loosely defined as any technique used to give your web page(s) an unfair ranking advantage over other pages, as in "SPAMming the search engines". SPAMming is most commonly associated with the act of sending unsolicited commercial email, but in the context of search engine optimization, SPAMming refers to using disreputable tactics to achieve high search engine rankings. Aka. SPAMdexing.
120. Spider
See “Crawler.”
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