Links are the foundation of the Internet and are the original functionality of web pages. Links are what distinguish the internet from other forms of documentation / communication in that internet documents can be ‘linked’ - from and to any other available document.

Links Create Direct Traffic
Clicking a link from a trusted source is one of the most popular ways for people to find a new website. If a user is on a website they trust, they are likely to follow links that it recommends.

Links Build User Trust in You
If users see a link to you on a popular or respected site, their level of trust in what you say or what you offer is likely to be higher.

Links Build Search Engine Trust in Your Site
If you have many links pointing to your site from other sites, your content must contain quality, important information.

Links Tell Search Engines and Users What Your Pages Are About
To determine what a web page is about search engines look at a few critical elements on a web page, but just as important (if not more) is the text used in links that point to your page - from within your site and from outside sites.

Links Are Assets - They Add Value to Your Property
Links are one of the most important factors in generating substantial website traffic, search engine rankings, trust, publicity, market intelligence and more. A substantial link network offers significant value to the overall package when determining a website’s value.