When an organization negotiates to retain an SEM firm, the big questions inevitably come up: “If we go with your company, what type of increase will we see? What will happen to sales? How much will traffic go up?”

Pay-per-click (PPC) remains a leading online marketing strategy despite ever-increasing competition and rising click costs. Why? Paid search works extremely well when youve established an accurate estimate of your cost per acquisition (CPA) and return on investment (ROI).

Links are the foundation of the Internet and are the original functionality of web pages. Links are what distinguish the internet from other forms of documentation / communication in that internet documents can be ‘linked’ - from and to any other available document.