SEO Glossary of Terms
Search Engine Optimization – Definitions
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Many SEO experts believe that Google 'sandboxes' new websites.
Whenever it detects a new website, Google withholds the site’s rightful
ranking for a period while it determines whether your site is a genuine,
credible, long term site. It does this to discourage the creation of SPAM
websites (sites which serve no useful purpose other than to boost the
ranking of some other site). Likewise, if Google detects a sudden increase
(i.e. many hundreds or thousands) in the number of links back to your
site, it may sandbox them for a period (or in fact penalize you by lowering
your ranking or blacklisting your site altogether).
Search engine marketing.
Search engine friendly
A web page that has been designed and optimized for high search
engine rankings. A search engine friendly page also makes it easy for
search engines to follow the links on the page. A search engine friendly
web site is one that is easy to navigate, is full of quality content that
is easy to interpret and easy for search engines to rank.
Search Engine Optimization (SEO)
The process of optimizing a web page for high search engine rankings
for a particular search term or set of search terms.
Search engine placement.
Search Engine Results Pages (SERPS)
The ranked listing of web pages that are returned for a specific
See Search Engine Optimization.
A computer that hosts web pages and delivers them to a user's
Internet browser when requested. A dedicated server hosts one website
only. A shared server hosts multiple websites. Dedicated servers deliver
web pages faster and provide more capacity and features than shared servers,
but are also considerably more expensive to use.
A single page which contains a list of text links to every page
in the site (and every page contains a text link back to the site map).
Think of a site map as being at the center of a spider-web.
Search Engine Results Pages
When speaking of search engines, SPAM is loosely defined as any
technique used to give your web page(s) an unfair ranking advantage over
other pages, as in "SPAMming the search engines". SPAMming is
most commonly associated with the act of sending unsolicited commercial
email, but in the context of search engine optimization, SPAMming refers
to using disreputable tactics to achieve high search engine rankings.
An infinite loop that a spider may get caught in if it explores
a dynamic site where the URLs of pages keep changing. For example, a home
page may have a different URL and the search engine may not be able to
ascertain that it is the home page that it has already indexed but under
another URL. If search engines were to completely index dynamic web sites,
they would inevitably have large amounts of redundant content and download
millions of pages
Paid advertising which displays next to the natural search results.
Customers can click on the ad to visit the advertiser's website. This
is how the search engines make their money. Advertisers set their ads
up to display whenever someone searches for a word which is related to
their product or service. These ads look similar to the natural search
results, but are normally labeled 'Sponsored Links', and normally take
up a smaller portion of the window. These ads work on a Pay-Per-Click
(PPC) basis (i.e. the advertiser only pays when someone clicks on their
As in "static web page." Means that the web page was
not created dynamically from a database, but instead was previously created
and saved as a HTML file.
Static IP Address
An IP address that is permanently assigned to a computer. The
IP address doesn't change with each connection to the Internet. See also
“Dynamic IP Address.”
Word variations. For example, if I entered the query "swim",
a search engine that supports stemming might return results that include
"swimming" or "swims." Certain characters, such as
ampersand (&), equals sign (=), and question mark (?), when in a web
page's URL, tip off a search engine that the page in question is dynamic.
Search engines are cautious of indexing dynamic pages for fear of spider
traps, thus pages that contain stop characters in their URL run the risk
of not getting indexed and becoming part of the "Invisible Web."
Google won't crawl more than one dynamic level deep. So dynamic pages
with stop characters in its URL should get indexed if a static page links
to it. Eliminating stop characters from all URLs on your site will go
a long way in ensuring that your entire site gets indexed by Google.
A word which is ignored in a query because the word is so commonly
used that it makes no contribution to relevancy. Examples are common net
words such as “computer” and “web,” and general
words like “get,” “I,” “me,” “the,”
and “you.” Certain words, such as "the," "a",
"an," "of," and "with," are so common and
meaningless that a search engine won't bother including them in their
index, or database, of web page content. So in effect, the stop words
on your web pages are ignored as if those words weren't on your pages
in the first place. Including a lot of stop words in your title tag waters
down the title tag's keyword density.
Audio-visual content that is played as it is being downloaded.
Thus, an Internet user could begin watching a video clip as the footage
downloads rather than having to wait for the clip to download in its entirety
Directory or folder located in another directory or folder.
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