SEO Glossary of Terms
Search Engine Optimization – Definitions
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Stealing high-ranking web page content from another site and
placing it on your site in the hopes of increasing your own site's search
engine rankings. Pagejacking is yet another shady way of gaming the search
engines and its use is strenuously discouraged.
A proprietary numerical score that is assigned by Google to every
web page in their index. PR for each page is calculated by Google using
a special mathematical algorithm, based on the number and quality (as
determined by Google) of the inbound links to the page.
See "Title tag."
Some directories will only consider placing your URL into their
database if you pay them a fee.
For instance, Yahoo charges a $299 per year evaluation fee for commercial
sites. Note that this fee doesn't guarantee that your URL will be accepted
and placed in the Yahoo database, but rather that Yahoo will consider
your site for inclusion in a timely manner. The fee is non-refundable,
even if your site is rejected, but you do have an opportunity to appeal
Many search engines also have a paid inclusion program, including Inktomi
and Alta Vista. However, you don't have to pay to be included in search
engines. If you have a few quality inbound links to your site, the search
engines will find and index your site on their own eventually.
The advantage of utilizing their paid inclusion services is they'll usually
crawl and index your site within 48 hours or less instead of the weeks
or even months that it often takes otherwise.
A traffic generating method whereby a search engine or directory
places your link in their searchable database and charges you a fee every
time your URL is found and clicked. The amount of the fee that you pay
is usually determined by bidding on keywords or key phrases.
The two largest PPC search engines are Overture and Google AdWords. There
are also numerous smaller PPC engines on the net, some very good a delivering
affordable targeted traffic, others not.
A pricing model based on delivering sales or something else that
can be directly attributed to the bottom line. Contrast this with traditional
banner advertising which is based on impressions, a chunk of which come
from people who are not your marketing audience.
A punishment levied against a web page by a search engine as
a result of using an SEO tactic which does not meet the SE’s approval
or which have been deemed unethical. Tactics that most often result in
penalties include using hidden text, sneaky redirects, and linking to
a bad neighborhood.
A penalty usually results in a web page being credited for a lower Google
PageRank (PR) than it has actually "earned". Penalties also
result in a page being "buried" deep within the SERPS where
surfers will have difficulty finding it through an engine search.
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